
Hosting Company Rank
Which? Mortgage Advisers offer independent, impartial and expert advice to help consumers get the right mortgage deal. Which? Experts help by searching the market across thousands of different products from every available vendor and manage the application process for customers from start to finish. Which? advisers get paid salaries, not commission, so customers know that their recommendations are the right deal for them.
The core objectives of the campaign were to increase organic traffic and leads via the website in a particularly competitive insurance industry. Additionally, num wanted to improve visibility around the right content and sections, to help drive downloads and sign-ups for content marketing lead generation campaigns. Our focus was to establish num as the leading voice in employee benefits.
Client:
WebGeniusLabDate:
December 15, 2018Website:
yoursite.comCategory:
DigitalThe Brief
Our focus was to establish Unum as the leading voice in employee benefits and employee wellbeing. Protecting and growing Unum’s presence in the group income protection vertical was critical to the success of the campaign. Unum was also planning a number of changes to its website, including a re-design, change of platform, and move of the blog which was hosted on a subdomain.
We worked with the num team to develop an SEO strategy that helped improve relevancy and alignment of the website, while also developing a content & digital PR strategy to bring value to its target audiences, rather than just talking about products and services like much of the competition.
SEO Content Strategy
B2B SEO
SEO Conversion
Our Strategy
In the onsite phase of the project, we helped identify key target search terms, performed technical auditing of the new website and provided guidance for the migration to the new website and the blog from a subdomain to subfolder set-up. Our creative team then developed an integrated strategy with Unum’s own in-house digital team, to create useful, engaging content on the website and externally, positioning Unum as a thought leader within the field of employee benefits.
There are no secrets to success. It is the result of preparation,
hard work, and learning from failure.
– Paul Tournier
Our team worked with num to promote internal spokespeople to journalists through by-lined articles and interviews with the national press. The team also developed and outreached case studies to key target media. These campaigns were often built around popular events and awareness days, such as World Mental Health Day and Financial Capability Week, which the client supported heavily.
548037 215711I see that you are utilizing WordPress on your blog, wordpress will be the finest. :~- 143934
CBD, or cannabidiol, has been a meeting changer for me. I’ve struggled with hunger into years and press tried sundry opposite medications, but nothing has worked as well as CBD. It helps me to feel sang-froid and easygoing without any side effects. I also espy that it helps with catch and hurt management. I’ve tried several brands, but I’ve inaugurate that the ones that are lab tested and play a joke on a high-minded noted are the most effective. Comprehensive, I enthusiastically vouch for CBD on the side of anyone who struggles with worry, sleep issues, or chronic pain.
716603 754132Hey! Im at work surfing around your blog from my new apple iphone! Just wanted to say I love reading by means of your blog and appear forward to all your posts! Keep up the outstanding work! 177149
755951 660195Taylor Lautner By the way you may want to look at this cool website I found 37334
343383 941296An very interesting examine, I may well not agree completely, but you do make some extremely legitimate factors. 865338
777133 463890I surely did not realize that. Learnt something new proper now! Thanks for that. 78486
288740 693420This really is truly interesting, You are a quite skilled blogger. Ive joined your rss feed and appear forward to seeking a lot more of your magnificent post. Also, Ive shared your internet website in my social networks! 7197
CBD falls in this category no reports of overdose even tested at ridiculously high levels acheter levitra pas cher
120680 465010Read more on that great Post, I linked to you Thank you. 805015