Which? Mortgage Advisers offer independent, impartial and expert advice to help consumers get the right mortgage deal. Which? Experts help by searching the market across thousands of different products from every available vendor and manage the application process for customers from start to finish. Which? advisers get paid salaries, not commission, so customers know that their recommendations are the right deal for them.
The core objectives of the campaign were to increase organic traffic and leads via the website in a particularly competitive insurance industry. Additionally, num wanted to improve visibility around the right content and sections, to help drive downloads and sign-ups for content marketing lead generation campaigns. Our focus was to establish num as the leading voice in employee benefits.
Date:December 15, 2018
Our focus was to establish Unum as the leading voice in employee benefits and employee wellbeing. Protecting and growing Unum’s presence in the group income protection vertical was critical to the success of the campaign. Unum was also planning a number of changes to its website, including a re-design, change of platform, and move of the blog which was hosted on a subdomain.
We worked with the num team to develop an SEO strategy that helped improve relevancy and alignment of the website, while also developing a content & digital PR strategy to bring value to its target audiences, rather than just talking about products and services like much of the competition.
SEO Content Strategy
In the onsite phase of the project, we helped identify key target search terms, performed technical auditing of the new website and provided guidance for the migration to the new website and the blog from a subdomain to subfolder set-up. Our creative team then developed an integrated strategy with Unum’s own in-house digital team, to create useful, engaging content on the website and externally, positioning Unum as a thought leader within the field of employee benefits.
There are no secrets to success. It is the result of preparation,
hard work, and learning from failure.
– Paul Tournier
Our team worked with num to promote internal spokespeople to journalists through by-lined articles and interviews with the national press. The team also developed and outreached case studies to key target media. These campaigns were often built around popular events and awareness days, such as World Mental Health Day and Financial Capability Week, which the client supported heavily.
You definitely made your point.
[url=https://phdthesisdissertation.com/]dissertation writing service[/url] phd dissertation writing [url=https://writeadissertation.com/]buy dissertations[/url] buy dissertations
Regards, I value it.
[url=https://researchproposalforphd.com/]cheap research paper writing service[/url] research proposal apa [url=https://writingresearchtermpaperservice.com/]research paper writing service[/url] thesis proposal
You made your point very clearly!.
[url=https://ouressays.com/]research paper writing service[/url] proposal writing [url=https://researchpaperwriterservices.com/]research paper proposal[/url] term paper
Nicely put. Appreciate it.
[url=https://theessayswriters.com/]essay writers online[/url] writing a persuasive essay [url=https://bestcheapessaywriters.com/]write me an essay[/url] write my research paper for me
I recently tried CBD Products [url=https://www.trythecbd.com/how-long-does-a-disposable-vape-pen-last/]how long does a vape last[/url] for the first time and I forced to remark, I’m impressed with the results. I felt more devil-may-care and at ease, and my foreboding was significantly reduced. The CBD gummies tasted marked and were relaxing to consume. I’ll obviously be using them again and would recommend them to anyone looking for a expected in the way of to alleviate worry and anxiety.
I recently tried CBD Products for the treatment of the first eventually and I be compelled say, I’m impressed with the results. I felt more blas‚ and at artlessness, and my anxiety was significantly reduced. The CBD gummies tasted significant and were relaxing to consume. I’ll obviously be using them again and would counsel them to anyone looking for a regular more to alleviate importance and anxiety.
Thanks a lot. A good amount of write ups!
[url=https://ouressays.com/]research proposal[/url] proposal introduction [url=https://researchpaperwriterservices.com/]research paper services[/url] college term papers
Nicely put, Thanks.
[url=https://essaywritingservicehelp.com/]paper writer services[/url] essay paper writing service [url=https://essaywritingservicebbc.com/]essay writing service[/url] reliable essay writing service
Nicely put, Thanks!
[url=https://theessayswriters.com/]writing a persuasive essay[/url] write my essay for me free [url=https://bestcheapessaywriters.com/]essay writers online[/url] essay write
Amazing data, Kudos!
[url=https://payforanessaysonline.com/]buy essays[/url] pay for papers [url=https://buycheapessaysonline.com/]pay for college papers[/url] order essay online
Truly loads of good material!
[url=https://writingpaperforme.com/]persuasive essay writer[/url] writing a paper [url=https://custompaperwritersservices.com/]write a research paper[/url] writing a paper
Regards. I appreciate it!
[url=https://essaywritingservicehelp.com/]top essay writing service[/url] research paper writing service [url=https://essaywritingservicebbc.com/]grad school essay writing service[/url] best resume writing service
Helpful postings. Many thanks!
[url=https://domyhomeworkformecheap.com/]do my math homework for me[/url] my homework [url=https://domycollegehomeworkforme.com/]homework help cpm[/url] do my finance homework
online casino usa bonus no deposit bonus no deposit real casino games online
casinos online real money best no deposit bonus casino welcome bonus no deposit online casino no deposit welcome bonus
online casino games for real money casino sign up bonus no deposit on line casinos online gambling for real money
no deposit slots for real money free online games to win real money no deposit casino no deposit free bonus online american casinos
slotos usa casinos best online casino welcome bonuses no deposit casino bonuses
free money no deposit casino online mobile casinos best casino
welcome bonus free money casino